Company\Resources\Ep. 51 | ROI IRL: How Body Comp Drives Revenue, Retention & Results

Ep. 51 | ROI IRL: How Body Comp Drives Revenue, Retention & Results

in-the-know-with-nina

podcast

Episode Summary

In this compelling episode of In the Know with Nina, Dr. Nina Crowley sits down with Dr. Jon Bruce, MD, FACS, FASMBS of Bruce Wellness and Aesthetics, to unpack how body composition analysis is transforming obesity care—not only for patient outcomes but also for practice growth. Dr. Bruce shares how integrating a seca body composition analyzer into his Cary, NC clinic has elevated his standard of care, redefined success beyond weight loss, and created a sustainable business model rooted in fat loss and wellness.

With a patient-first mentality and strong belief in preserving muscle mass, Dr. Bruce walks through how he educates patients on lean body mass and visceral fat, connects it to long-term health, and integrates follow-up assessments into his workflow. The episode explores practical insights into using body comp data for treatment decisions, motivating patients, and building a clinical culture where every team member contributes to the wellness journey.

Key Takeaways

Body composition analysis is a clinical and business differentiator—patients pay for it and stay engaged.
Fat loss, not just weight loss, should be the focus—preserving lean mass is vital for longevity.
Patients are more motivated when they can track visceral fat and skeletal muscle trends.
Regular $25 follow-up assessments make it easy to sustain patient progress and practice ROI.
Dr. Bruce's entire team is trained on using the seca analyzer, improving workflow and education.
Combining medications, protein intake, and wellness coaching leads to measurable body composition changes—even muscle gains during weight loss.

About Jon Bruce, MD, FACS, FASMBS

Dr. Jon Bruce is a board-certified bariatric surgeon and the founder of Bruce Wellness and Aesthetics in Cary, North Carolina. With extensive experience in both surgical and medical weight loss, Dr. Bruce blends evidence-based medicine with patient-centered care to help individuals lose fat while preserving lean mass. His clinic specializes in body composition analysis, GLP-1 medication management, wellness optimization, and comprehensive obesity treatment strategies. Known for his hands-on, high-energy approach, Dr. Bruce is a trusted leader in obesity care who brings humor, clinical rigor, and innovation to the table.